BRED AT THE RACE TRACK
Every Abarth is designed and built using technology and experience gained from the world of motorsport.
"Win on Sunday, sell on Monday" goes the saying. Car manufacturers have long used motorsport as a marketing tool, highlighting the performance and success of a racing car's speed, handling and reliability to sell its conventional road-going cousins.
Carlo Abarth went by a slightly different philosophy: "Race on Sunday, office on Monday. Both with the same car." His subtle distinction was to create road cars that had all the invigorating feel, performance and sensation of a race-ready car, but that had the characteristics and practicality of one destined for the road. You could feasibly race an Abarth to the podium at the weekend, and then use it to spice up your daily commute. Carlo's dream was the democratisation of racing - racing for everybody. This ethos is demonstrated in the racing spirit of every Abarth model.
Abarth TodayThe Abarth brand still maintains its unique DNA, and is a synonym of performance, great driving pleasure and sporty appeal.
The story of the Scorpio continues, facing new challenges, creating unique vehicles and giving great emotion to whoever has the honour of driving these vehicles.